Subliminal, Symbolic or Simply Silly?

Oops! Where has August gone? Spent some time in Utah, and in Oregon at a conference, and suddenly I notice the month speeding past.

Reading the ads this week, I noticed something about the naming of Target’s store brand for the first time. They call it Archer Farms.

Did the symbolism leap out at you right away? Target? Archer?

Here’s the question: Does this exist elsewhere? Is it a good idea to include this kind of related words in your writing? Is there a term for this that I’m forgetting, or perhaps never knew? Would it work in fiction? I guess then we'd call it a play on words.